Launch the first UAE SKIMS’ flagship store, the largest and most high-profile opening in the UAE to date. 

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Brazen MENA was appointed to deliver a full-scale PR and activation programme that would firmly establish the brand as a category leader during the Christmas holiday period -  the most competitive time of the year to create retail cut-through.

We created a high-impact and culturally relevant launch moment. Advising the SKIMS global team on best practice for the UAE market and providing clear guidance on how to navigate the cultural nuances and behaviours of our region. We ensured the brand was positioned appropriately and resonated locally.

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Our regional expertise and best-in-class execution, ensured global brand ambitions were translated effectively for the UAE market and delivered with precision to achieve maximum impact.

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Our methods drove incredible results including coverage from Vogue Arabia live during the event where they showed off the stock, the event touchpoints and interviewed our VIP guests. 

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But the piece-de-resistance… Instagram coverage from Kim Kardashian herself, who shared our work with her +352 million followers, from the founder herself, this was high praise indeed.

• Top-tier media coverage live from the event with titles such as Vogue Arabia, Emirates Woman, Ahlan! and Arabian Business.
• PR value of $9M+
• Reach of 82M+

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• High-impact attendance from press, influencers and public customers, driving best-in-class social reach and engagement
• Widespread digital and social conversation positioning SKIMS as a market leader
• A benchmark-setting flagship launch that elevated expectations for retail openings in the region

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We put SKIMS firmly on the map as one of the standout moments in store openings to have ever happened in the UAE and we know how to do the same for you…