Drive awareness and commercial visibility for Hilton Dubai Jumeirah and Hilton Dubai The Walk's F&B venues through strategic PR and B2C storytelling.

Brazen MENA was appointed to ensure the venues remained consistently visible, commercially relevant and top of mind in an increasingly competitive hospitality landscape.

We implemented a proactive press office fuelled by trend led storytelling, creative campaign ideation and consistent media engagement across traditional and digital platforms.

By staying closely aligned with market trends and consumer interests, we created culturally relevant moments that generated both editorial interest and measurable commercial impact. Highlights included Hilton Dubai Jumeirah's FIFA World Cup 2022 fan zone, which positioned the hotel as a sports and entertainment hub and secured more than 10 Tier A features in just two weeks.

Another standout campaign was the award winning 100 Layers Lasagna activation at Vero Italian, which combined strong storytelling with social engagement and commercial performance, ultimately winning Gold at MEPRA 2024 for Best Use of Budget.

• 28 pieces of coverage delivered on average per month
• KPIs exceeded by 58%
• 10+ Tier A features secured in two weeks for the FIFA World Cup 2022 fan zone
• 25+ clippings generated for the 100 Layers Lasagna campaign
• 10.6 million impressions achieved
• AED 50K in incremental revenue generated
• Gold winner at MEPRA 2024 for Best Use of Budget

We kept Hilton Dubai Jumeirah and Hilton Dubai The Walk front of mind, commercially relevant and consistently visible and we know how to do the same for you.