Launching the UAE's first ever Marriott flagship resort is not a small brief.

Positioned as a destination for everyone — leisure guests, business travellers, and the media — Marriott Resort Palm Jumeirah needed more than an opening party. It needed a communications strategy with staying power. Pre-launch, launch, and long after the ribbon was cut.

Brazen MENA was brought in to build that. And then to keep it going.

Before the resort opened its doors, we got to work.

A proactive English and Arabic press office, creative activations including mailers and CGI concepts, and relentless targeted outreach meant that by the time the resort launched, the media already knew exactly who Marriott Resort Palm Jumeirah was.

We secured over 200 pieces of pre-launch coverage, reaching more than 53 million people, all before a single guest checked in.

At launch, we made sure the moment landed. And post-opening, we didn't slow down. We shifted into a sustained press office rhythm, issuing new news, facilitating reviews, and delivering creative PR campaigns month after month.

The kind of consistent, credible visibility that keeps a property front of mind in a city where the next opening is always just around the corner.

The agency continues to work with the resort on a retained basis. Not as a supplier. As a partner.

• 200+ pieces of pre-launch coverage
• Reach of 53M+ in the pre-launch phase alone
• 100+ pieces of content secured every month on an ongoing basis
• Coverage across Hotelier Middle East, What's On, Al Bayan, and leading regional business and lifestyle titles
• Bilingual press office delivering in both English and Arabic

We launched the UAE's first Marriott flagship resort and have kept it front of mind every month since.