ABOUT
More than a decade of results.
Now one of the 100 Best PR Agencies in the World.
Our Story

We started in Dubai in 2015. A decade later, we are ranked among the best in the world.

Brazen MENA & APAC is a full-service PR, social media, and reputation consultancy founded by Louise Jacobson in Dubai in 2015.

What began as a boutique PR firm has grown into one of the most awarded agencies in the Middle East -  representing 400+ brands, winning 13 Agency of the Year titles and expanding across MENA and APAC

The reason? A team that leads the industry, a culture that empowers people to do their best work and clients who trust us to deliver- year after year.

Personality, passion and expertise.

We are a chic, smart, socially savvy and culturally fluent team, with personality to match. Fun to work with and trusted to deliver. We genuinely care about the work, our clients and each other.

Awards and mentions

Year
Award
What we won
2026
PRovoke
The 100 Best PR Agencies in the World
2026
PRovoke
The 100 Best Consumer PR Agencies in the World
2025
Campaign Middle East
PR Agency of the Year – Silver
2025
PRovoke
10 Best PR Agencies in the Middle East
2025
PRovoke
Innovator 25 EMEA – Louise Jacobson
2025
PRCA
Large Independent Consultancy of the Year
2025
PRCA
Best Luxury Campaign – Large Agency
2025
PRCA
Best Travel & Lifestyle Campaign – Large Agency
2025
PRCA
Best Real Estate Campaign – Large Agency
2025
PRCA
Large Agency of the Year – Highly Commended
2025
PRCA
Best Media Relations – Highly Commended
2025
Caterer ME
PR Agency Power List
2025
Hotel & Catering ME
Top 30 PR Hot Shots – Louise Jacobson
2024
Arabian Business
Top 50 Most Inspiring Women Leaders – Louise Jacobson
2024
Campaign ME
Faces to Watch
2024
MEPRA
Results on a Budget – Gold
2024
Caterer ME
PR Agency Power List
2023
MEPRA
Homegrown Agency of the Year
2023
MEPRA
Young Communicator of the Year
THE LEADERSHIP

Brazen is a team with industry influence and a track record of delivering results.

Founded Brazen MENA in 2015. 25 years building reputations for the world’s most recognised brands. PRWeek Power Book 2019–2025.

Louise Jacobson

Managing Partner & Founder

Twenty-five years in marketing, communications and sustainability across Saudi Arabia and the wider region.

Ahmed Dahduli

General Manager, KSA

Nineteen years of regional leadership across integrated communications, brand reputation and business growth spanning APAC, EMEA and beyond.

Angeline Tan

General Manager, APAC

Fifteen years leading senior accounts across luxury, lifestyle and corporate communications. Speaker at PRCA MENA 2025.

Alexandria Hall

Group Account Director

Eight years across Dubai, KSA and the wider region specialising in government, corporate and destination communications.

Lea Allam

Growth Director

Luxury communications specialist with deep expertise across fashion, beauty and lifestyle brands.

Phillippa Kennedy

Senior Account Director

Eleven years across luxury and hospitality communications. MEPRA Awards Judge and PRCA MENA member.

Aarzoo Choglé

Senior Account Director